Khao Lak’s iconic Memories Beach, famous for its surf culture and laid-back charm, is poised for a remarkable transformation. Introducing Matalay, a groundbreaking 1,000-rai integrated resort town that combines sustainable design, wellness, and cultural experiences. This visionary development is set to redefine the landscape of one of Thailand’s most beloved coastal destinations.
A Visionary Master Plan
The master plan for Matalay has been created by world-renowned design firm Gensler. Their concept focuses on seamlessly integrating the existing surf culture at Memories Beach into a vibrant and eco-conscious surf village. This approach maintains the area’s charm while adding innovative new features designed for both visitors and residents.
Central to the development is a stunning 1.1-kilometer stretch of pristine white sand beach, offering visitors endless opportunities for relaxation and recreation. The project places a strong emphasis on environmental sustainability, with a green belt and multiple lakes enhancing the site’s mobility and ecological balance.
Resort Living Redefined
Matalay will feature five oceanfront resorts, each designed to blend with the natural landscape while providing world-class hospitality experiences. The resorts will cater to a variety of visitors, from families and couples to solo travelers seeking surf adventures and seaside relaxation.
Additionally, the resort town will include:
- A hospital to ensure comprehensive healthcare services
- An international school, ideal for families seeking quality education
- Wellness centers promoting holistic health and rejuvenation
- Unique glamping options for eco-conscious travelers
- A vibrant town center with commercial spaces, boutique shops, and dining options
- Diverse residential areas designed for both permanent residents and vacation homeowners

Cultural and Artistic Flourishes
Adding to Matalay’s charm is the involvement of Thai creative visionary Boonserm Premthada from Bangkok Design Studio. He will design unique art installations and a park that celebrate Thai culture, further enhancing the resort town’s appeal. This creative element will provide visitors with meaningful cultural experiences and artistic exploration.
Ownership and Development
The Matalay project is fully owned by the Boonsong family, with development advisory led by Mike Batchelor of Hospitality Capital Advisors Group (HCA). With a wealth of experience in hospitality investment, Batchelor and his team are actively engaging with potential co-developers for the resort sites to ensure Matalay’s successful realization.
Progress and Future Outlook
Construction is already underway, signaling a new era of development for Khao Lak’s coastline. Matalay is expected to become a magnet for international tourists, property investors, and families seeking a premium lifestyle by the sea.

For those considering investment opportunities in this rapidly evolving region, Matalay presents a compelling prospect. As Khao Lak continues to grow in popularity, this integrated resort town will undoubtedly stand out as a beacon of sustainable luxury and cultural enrichment.
Stay connected with ThaiEstate.asia for updates on this transformative project and explore investment opportunities as Matalay unfolds into one of Thailand’s most exciting new destinations.