On October 16, 2025, Botanica Luxury Villas unveiled its ambitious venture into the retail sector with the introduction of The Grove by Botanica, a premium community mall set to become a landmark in Phuket’s burgeoning Pru Jumpa area. With a 42-million-baht investment, this project marks Botanica’s first foray into retail, aiming to create a comprehensive lifestyle hub that caters to the growing demands of high-net-worth individuals (HNWIs) in Phuket. Scheduled for completion by the end of 2026, The Grove is poised to redefine luxury living and investment opportunities in one of Thailand’s top tourist destinations.
Phuket’s Retail Market and the Rise of Pru Jumpa
Phuket’s real estate and retail markets are experiencing robust growth, driven by the island’s thriving tourism sector. According to a report by Colliers Thailand, 80% of property purchases in Phuket are for investment purposes, with the remaining 20% for personal use, primarily by affluent foreign buyers. The rental yield in Phuket, averaging 7-8%, has fueled continuous growth in the real estate sector, making it a hotspot for investors.
SCB EIC highlights that Phuket’s tourism boom has created opportunities across various sectors, including hospitality, retail, international schools, private hospitals, and real estate. The community mall segment, in particular, is gaining momentum as tourist numbers rebound, with major players from Bangkok establishing new retail hubs in prime locations. This has invigorated Phuket’s retail landscape, catering to HNWIs who seek premium, private, and nature-centric living spaces alongside integrated lifestyle and wellness services.
The Pru Jumpa area, dubbed Phuket’s “New Growth Zone,” has emerged as a prime location due to its strategic advantages. Located just 15 minutes from Phuket International Airport, Pru Jumpa offers seamless connectivity to major roads, lifestyle hubs, and key landmarks. Surrounded by top-tier facilities such as Bumrungrad Hospital and UWC International School, as well as lush mountainous scenery, this area combines exclusivity with convenience, making it ideal for premium communities.
The Grove by Botanica: A Vision for a Luxury Lifestyle Ecosystem
Arthasit Intarachuti, CEO of Botanica Luxury Phuket Co., Ltd., emphasized that The Grove by Botanica reflects the company’s long-term vision to create a comprehensive lifestyle infrastructure. “We’re not just building luxury residences; we’re crafting a lifestyle hub that enhances community living and delivers sustainable investment value in Phuket,” he stated. The project aims to curate high-end retail, dining, and café experiences, complemented by indoor and outdoor communal spaces that foster a sense of community under the Botanica Community concept.
The mall, spanning 5 rai with 1,500-1,700 square meters of usable space and parking for 30 vehicles, draws design inspiration from barnacles clinging to coastal rocks, symbolizing harmony with nature. Its exterior features modern geometric architecture, while the interior embraces an Organic Flow concept with soft, curved lines and earthy tones like beige, light brown, and gray. Natural materials such as wood and stone, combined with high ceilings and large windows, create a warm ambiance enhanced by dynamic light and shadow play, reminiscent of sunlight filtering through seashells.
The landscape design further elevates the experience, incorporating coastal-inspired elements like sea pines, small streams, and water features that mimic waves lapping against rocks. Surrounding gardens add a serene, nature-centric atmosphere, aligning with the preferences of expats, high-end tourists, and residents in Pru Jumpa, where demand for luxury living has surged.
A Growing Hub in Pru Jumpa
A decade ago, Pru Jumpa was a niche market with gradual growth, hosting just seven real estate projects between 2014 and 2022. However, post-COVID data from 2023 shows a dramatic increase, with 55 projects in Thep Krasattri sub-district and demand skyrocketing 20 times higher than pre-COVID levels. Botanica has capitalized on this growth, developing five luxury pool villa projects in the area: Botanica Green Boulevard (33 units), Botanica Four Seasons (263 units across 200 rai), Botanica Pru Jumpa (58 units), Botanica Foresta (83 units), and Botanica Foresta II (35 units).
Setting a New Standard for Phuket’s Lifestyle Ecosystem
Arthasit emphasized that The Grove by Botanica embodies the company’s DNA as Phuket’s leading luxury villa brand. “This project is about creating a landmark that meets real demand while enhancing Phuket’s potential as a world-class destination,” he said. The Pru Jumpa location offers unmatched connectivity, proximity to nature, and access to luxury lifestyle hubs without the overcrowding of more tourist-heavy areas, making it ideal for those seeking a premium, tranquil community.
By investing in The Grove, Botanica is not only addressing the lifestyle needs of residents and visitors but also aligning with government initiatives to position Phuket as a global destination. The project aims to elevate the island’s status by fostering a sustainable, high-end ecosystem that supports living, tourism, and investment.
Conclusion
The Grove by Botanica is set to redefine Phuket’s retail and lifestyle landscape, blending innovative design, strategic location, and a commitment to community enhancement. As Phuket continues to attract global investors and affluent residents, Botanica’s vision for a luxury lifestyle ecosystem positions it as a leader in shaping the island’s future. With completion expected by late 2026, The Grove promises to be a cornerstone of Phuket’s evolution into a world-class destination.
